The Director of E-Commerce plays a key role in shaping the strategic direction of our online operations, ensuring that we meet the ever-evolving demands of the digital marketplace. Reporting directly to the Vice President of E-Commerce, the Director will be responsible for designing and executing strategies that align with our business objectives. The goal is to significantly improve key performance indicators (KPIs) and ensure sustainable growth in the digital space. It’s a leadership role where you’ll have a direct influence on the growth and success of our online retail operations.

Director of E-Commerce Jobs in Canada: Lead the Future of Online Retail

Director of e-commerce , At the core of our company is a dedicated team of over 250 professionals committed to revolutionizing the textile industry. Located in our shared headquarters, which houses both our factory and offices, we foster an environment that encourages collaboration, creativity, and innovation. Our team works together to make a direct, lasting impact as we lead the market in delivering sustainable, high-quality textiles. We are now seeking a Director of E-Commerce to help drive our digital transformation and expand our online presence.

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The Role of Director of E-Commerce in Canada

The Director of E-Commerce plays a key role in shaping the strategic direction of our online operations, ensuring that we meet the ever-evolving demands of the digital marketplace. Reporting directly to the Vice President of E-Commerce, the Director will be responsible for designing and executing strategies that align with our business objectives. The goal is to significantly improve key performance indicators (KPIs) and ensure sustainable growth in the digital space.

This position offers an exciting opportunity for professionals interested in engineering jobs in Canada, particularly those with a focus on digital commerce and e-commerce optimization. It’s a leadership role where you’ll have a direct influence on the growth and success of our online retail operations.

Key Responsibilities of the Director of E-Commerce

As the Director of E-Commerce, your responsibilities will include:

• E-Commerce Strategy Development: Design and implement e-commerce strategies that align with business goals, driving growth and improving our online presence and sales.
• Collaboration with Marketing Teams: Work closely with the Performance Marketing Manager and E-Commerce Specialist to execute marketing campaigns, focusing on customer acquisition and engagement.
• Platform Optimization: Utilize advanced e-commerce tools such as Shopify, Klaviyo, VWO, Sanity.io, and Attentive to enhance the user experience, personalize customer interactions, and optimize conversion rates (CRO).
• Market and Trend Analysis: Analyze customer behavior, market trends, and competitor strategies to identify opportunities for innovation and improve our e-commerce strategy.
• Budget Management: Oversee and allocate eight-figure digital marketing budgets to maximize ROI and ensure effective use of resources.
• Performance Reporting: Provide strategic insights to senior management, reporting on key metrics and recommending strategies to achieve business objectives.
• Sustainability Leadership: Integrate eco-friendly practices into our e-commerce strategies, supporting our commitment to achieving net-zero carbon emissions and full circularity.
• Team Collaboration: Work closely with senior executives to ensure alignment of e-commerce strategies with broader business objectives, fostering a collaborative and productive work environment.

Qualifications for the Director of E-Commerce

The ideal candidate will bring a wealth of experience in digital commerce and strategic management. Required qualifications include:

• 10+ years of experience in e-commerce, particularly in DTC (direct-to-consumer) or B2C (business-to-consumer) environments.
• Expertise in e-commerce platforms such as Shopify, with a deep understanding of funnel optimization and customer-centric strategies.
• Advanced technical skills in tools like Klaviyo, Attentive, Looker Studio, VWO, and Sanity.io for optimizing e-commerce operations.
• Strong analytical skills and a data-driven approach to decision-making.
• Experience managing large digital marketing budgets, ensuring maximum ROI and optimal resource allocation.
• Leadership experience, with the ability to manage and mentor high-performing teams.
• Excellent communication skills, with a strong ability to collaborate with senior leadership and cross-functional teams.

Personal Qualities of the Director

As Director of E-Commerce, you should thrive in a fast-paced, rapidly evolving environment. You must be adaptable, resilient, and capable of navigating challenges in a startup-like atmosphere. A strong team-oriented approach and the ability to mentor junior team members are essential for success in this role. This position requires excellent collaboration skills, as you’ll be working closely with multiple departments and leaders to drive strategic initiatives and ensure successful execution.

Benefits of Working as a Director of E-Commerce in Canada

As a Director of E-Commerce, you will receive a competitive compensation package, including:

• RRSP-equivalent contributions
• Paid time off for your birthday
• Free Sheertex tights (your first pair!)
• Online benefits program
• Paid sick leave and time off
• Health and dental insurance
• Access to telemedicine services (Dialogue)
• Paid time off for volunteering
• Fully paid Opus & Cie membership
• Bicycle and safety equipment allowance
• Learning and career development opportunities

Example of E-Commerce Leadership in Action

One successful initiative led by our team involved optimizing the user experience across our online store by implementing a personalized shopping experience. Using tools like Shopify and Klaviyo, we increased conversion rates by 15% and improved customer satisfaction. As a Director of E-Commerce, you will have the opportunity to lead such innovative projects and directly impact the business’s growth in the digital space.

How to Benefit from the Director of E-Commerce Role

By applying for this position, you can take advantage of the significant career growth opportunities available in engineering jobs in Canada, particularly in digital and e-commerce management. You will have the chance to lead a team, influence the strategic direction of online retail, and help shape the future of the textile industry. This role is ideal for professionals who are passionate about leveraging data, cutting-edge technologies, and sustainability efforts to make a lasting impact.

Conclusion: Lead the Future of E-Commerce in Canada

The Director of E-Commerce plays a pivotal role in transforming our online retail operations. By developing innovative e-commerce strategies, driving growth, and integrating sustainability efforts, you will help shape the future of our company and the textile industry. If you have the experience and passion for e-commerce and sustainable practices, we invite you to join our team and drive our digital transformation.

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